A forthcoming webinar hosted by Veritone, in collaboration with The Center for Sales Strategy, promises to shed light on the role of Artificial Intelligence (AI) in revolutionizing broadcast media’s approach to campaign performance assessment and revenue generation. In the evolving landscape of media, the challenge of accurately measuring the success of advertising campaigns in broadcast
See Full StoryStudy: Core Commercial Radio Fans Weigh in on AI
The big story in broadcast radio and all of media is the impact of Artificial Intelligence. In the past year, much has been said and written about how radio broadcasters — from management to talent — feel about this burgeoning technology. But now thanks to the early-released feedback from more than 31,000 core radio fans
See Full StoryMoneyball: The Spring Book Starts March 28
Nuvoodoo Research: Lee Jacobs & Carolyn Gilbert When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners want in the station’s morning show. We always try to push back on that request. The bottom line is that most listeners don’t know what balance of talk and
See Full StoryMoneyball: One Week to Spring Book
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert The spring book starts Thursday, March 28. If you’re among a fortunate few, you’re putting finishing touches on promotional plans, making last-minute tweaks to Selector or Music Master, and looking calmly ahead at your summer vacation plans. Otherwise, you’re still nailing down promotional plans, hoping your music research
See Full StoryInsite | 2023 Top Five Podcasts In The U.S.
This week’s Insight from Edison Research features new data on podcasts. Below are the top five shows that debuted in the U.S. in 2023, in terms of having highest average weekly audience over the course of the entire year. The firm says that launching a show earlier in the year helps the show’s average, just
See Full StoryWhat Do Podcast Listeners Like
Pew Research says about half of Americans have listened to a podcast in the past year, and most of those listeners come across news content. Content regardless of where it comes from had better be relevant to get attention. Reveiw the demos and percentages of what and why listeners listen. Might be something talk breaks
See Full StoryInsite | The Urban, Suburban & Rural Listening Differences
Edison Research’s Share of Ear study finds that listeners from urban, suburban and rural areas (as defined by the U.S. Census) exhibit distinctively different behaviors when it comes to AM/FM radio listening, and podcast listening. As seen in the graphic below, those who live in rural areas spend a much higher portion of their audio
See Full StoryDemos And Music Streaming “Likeness”
Music streaming has completely changed the music game. In fact, in a recent survey the vast majority of music listeners now rely on music streaming platforms. The following report will dive into some of the most important industry statistics. Music streaming makes up 84% of music industry revenue The music streaming industry grew by over 10% over the last
See Full StoryInsite | State Of Media 2024
Harker Bos Group has released “State of Media 2024,” a study conducted of those ages 18 and above, focusing on distinctive segments such as Urban versus suburban & rural residents and the varying habits of office workers versus those in remote or hybrid work setups. The research found 65% of media consumers listen to radio
See Full StoryWhat People Are Doing When They Aren’t Listening To Your Podcast
No matter how compelling or popular your podcast is, the battle for attention is brutal. In my days as an executive in the radio business, our competitive focus was always on other radio stations and grabbing audience from them with researched music, smarter commercial placement, stronger talent, and visible marketing. More insite from Amplifi.com and
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