There’s a familiar frustration in media: You write what you think is a great tease. You create curiosity. You promise something compelling. You tell listeners or viewers when to come back.
And then… they don’t. Not because the tease wasn’t good. Not because they weren’t interested. They simply weren’t there when the payoff happened. They were at work. They were talking to their kids. They were driving through a dead spot. They switched stations. They got distracted. They had to leave the car. Or, they simply had other things going on in their lives. This is an important distinction because it changes how we should think about teases. What if the tease itself is part of the payoff? More insite on Teases from Jay Nachlis of Coleman Insights.
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