A new study from Google and brand tracking firm Tracksuit finds that increasing brand awareness can produce measurable gains in consumer search activity and, ultimately, market share, according to an analysis from Cumulus Media and Westwood One’s Audio Active Group. The research examined 31 brands across 15 categories, with Tracksuit conducting ongoing measurements of awareness, consideration

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A series of new studies jointly commissioned by Oxford Road, the world’s largest podcast advertising agency, and the Cumulus Media | Westwood One Audio Active Group®, find heavy audio listeners are much more likely to be familiar, interested in, and use AI for personal and work purposes. The studies also uncovered a “tale of two

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To Urban Radio, We know the challenges that face radio. It’s natural to make assumptions about how listeners feel about the medium in 2026. But instead of assuming, why don’t we ask them? This was the genesis of The Listener Truth Project. Debuting at Morning Show Boot Camp in Cleveland, this new Coleman Insights study

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Coleman Insights will present “The Listener Truth Project,” a new webinar examining what listeners think about radio and how they use the medium in 2026. The presentation, scheduled for Thursday, August 27 at 2pm ET, will feature candid interviews with 10 radio listeners from across the U.S. discussing their listening habits and perceptions of radio.

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Andrew Curran. President and CEO – DMR/Interactive Why It Matters: Getting noticed is easy. A genuine connection creates a competitive advantage. BMW recently found itself in the middle of an unexpected backlash. As part of its partnership with the new Spider-Man movie, promotional content started appearing on the screens inside compatible BMWs. What was intended

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A stat is circulating on LinkedIn and in newsletters stating that only 10 out of the top 200 podcasts have video. The implication being that 95% of podcasters aren’t doing video. It’s a comforting number if you’ve been skeptical of the video push, and an alarming one if you just spent money building a studio. The only

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BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com Here’s a question that made me change stations this week. One of my all-time favorite songs came on the radio. I listened for about ten seconds… and turned it off. A few minutes later, another station played another one of my favorite songs. I turned that one off, too. Not

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Podcast advertising could provide marketers with an effective way to reach consumers who increasingly spend their video viewing time on advertising-free streaming services, according to the latest Podcast Download study from Cumulus Media and Signal Hill Insights. The Spring 2026 study, conducted by Quantilope in April among 600 weekly podcast consumers, found a significant overlap between

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Why It Matters: Getting noticed is easy. A genuine connection creates a competitive advantage. BMW recently found itself in the middle of an unexpected backlash. As part of its partnership with the new Spider-Man movie, promotional content started appearing on the screens inside compatible BMWs. What was intended to be a fun surprise landed very differently

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BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com Radio likes to describe itself as a curator. I’m not sure that’s true anymore. A curator does more than reduce a million available songs to a few hundred familiar ones. A curator creates context, emotion, surprise and momentum. A curator knows what belongs next. Radio once did this exceptionally well.

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