Why It Matters: Netflix has helped define audience and revenue growth in the 21st century, yet its CEO just said, “we’re not growing as fast as I want us to.” What might he say about radio? Here’s a return-to-growth framework for ratings and revenue with lessons from McDonald’s, auto insurance and Subway. It’s grounded in

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New marketing research suggests advertisers looking for long-term growth should focus on reaching a broad audience rather than concentrating heavily on consumers who are already in the market to buy. The findings are highlighted in a new Cumulus Media | Westwood One Audio Active Group analysis from Pierre Bouvard, drawing on marketing effectiveness research and

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Consumers influenced by radio advertising are more likely to be planning purchases and activities across several high-value categories than consumers influenced by advertising overall, according to a new analysis from Katz Radio Group. For its latest “Sound Answers” report, Katz analyzed Nielsen Scarborough data examining activities consumers plan to pursue during the next 12 months and

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BridegRatings: Dave Van Dyke, dvd@bridgeratings.com Music algorithms are very good at remembering us. Listen to a particular artist, genre or mood, and the system quickly responds with more of the same. That can be convenient—and remarkably accurate. But accuracy and discovery are not always the same thing. An algorithm usually reduces risk by studying choices

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Dave Van Dyke,Bridge Ratings Media Research “Your opinion matters.” It sounds reassuring. A radio station wants to know what you think. What you like. What bothers you. What would make it better. You take the time to answer. But what if nothing you say was ever going to change anything? That is more than poor

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The Creator Effectiveness Playbook: How to Build Your Brand with Creators is a major new study from WPP Media, the creative testing firm System1, and TikTok. It offers outstanding insights and best practices for audio talent endorsements and host reads. The global study found that entertainment earns emotion and early branding gives the brand credit.

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Dave Van Dyke, Bridge Ratings Media Research, dvd@bridgeratings.com Radio has been warning about its talent shortage for years. Where will the next generation of compelling air talent come from? Who will replace the personalities retiring or disappearing through consolidation? How can radio attract younger voices? Then the industry keeps eliminating the places where those voices

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Since COVID, advertising ROI has grown 4% but the profit driven by advertising has dropped by 11%, reports Les Binet, the world’s foremost authority on marketing effectiveness. These findings come from a brand-new study published by Les Binet and Will Davis called, Go Big Or Go Home: How Small Thinking is Killing Advertising and What

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BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com There is a comfortable magic to small-town radio. The voices coming through the dashboard don’t merely play music. They live in the same weather, get delayed by the same construction and know why everyone is talking about what happened Friday night at the high school. You listen because someone nearby

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There’s a familiar frustration in media: You write what you think is a great tease. You create curiosity. You promise something compelling. You tell listeners or viewers when to come back. And then… they don’t. Not because the tease wasn’t good. Not because they weren’t interested. They simply weren’t there when the payoff happened. They were at

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