Audacy has released a new Marketer’s Guide to Audio to bust myths in media and promote the Audio advantage. The ultimate goal for advertisers, large or small, is to get customers to secure their loyalty and ultimately claim a larger share of the consumer purchasing pie. And amid a seemingly endless buffet of advertising options,
See Full StoryThe Importance of Making Connections
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other
See Full StoryInsite | Where To Find Light Audio Listeners
Edison Research’s Share of Ear study answers the question, “How do Americans 13 spend their day with audio?” Respondents nationwide completed a detailed one-day audio listening diary. This diary details what they listen to, where they listen, what device they listen on, and for how long. While on average respondents spend about four hours per
See Full StoryInsite | Social Media Influences Music Discovery
In the digital age, social media platforms have become more than just places to connect — as they are sources for cultural discovery. The latest findings from The Infinite Dial 2024, supported by Audacy, Cumulus Media and SiriusXM Media, unveil how platforms like Instagram, TikTok and Facebook are also sources for discovering music. Social media
See Full StoryInsite | Moneyball: Live vs Local vs Relevant
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that
See Full StoryMoneyball: A New Tool to Make Better Radio
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of
See Full StoryMoneyball: How Listeners Feel About AI Jocks
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of
See Full StoryAudio Elevates The Media Plan
Presentation by: Pierre Bouvard Chief Insights Officer at Cumulus Media | Westwood One | AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics.
See Full StoryInsite | AM/FM Radio Elevates The Media Plan
This week’s Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media plan generates massive incremental
See Full StoryMoneyball: A Butterfly Flaps its Wings and …
Nuvoodoo Research:Leigh Jacobs & Carolyn Gilbert We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the radio version of “the butterfly effect,” the incremental things you can do that can add
See Full Story
You must be logged in to post a comment.