Insite | The Listener Truth Project

To Urban Radio,

We know the challenges that face radio. It’s natural to make assumptions about how listeners feel about the medium in 2026. But instead of assuming, why don’t we ask them?

This was the genesis of The Listener Truth Project. Debuting at Morning Show Boot Camp in Cleveland, this new Coleman Insights study features VP/Consultant Jay Nachlis interviewing ten radio listeners across the United States. You’ll hear their candid opinions on why they use radio vs. streaming, which content they want (and don’t want), music on FM stations, contesting, teases, and AI.

Now, see the interviews for yourself at the Coleman Insights Listener Truth Project webinar next Thursday, August 27th at 2pm ET. Register with the link below now. Save my seat!