BridgeRatings: Dave Van Dyke Somewhere along the way, the industry made a subtle shift.Radio stopped calling itself radio.Now it’s all “audio.” On paper, that makes sense. Advertisers want simplicity. Buyers want scale. Research firms want clean categories. So everything—radio, podcasts, streaming—gets bundled into one word. Audio. But here’s the problem no one wants to say
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Mar ’26, 12+ Baton Rouge, Louisville, New Orleans, Oklahoma City
RADIO RATINGS FOR SUBSCRIBING STATIONS BATON ROUGE | LOUISVILLE | NEW ORLEANS | OKLAHOMA CITY Ratings coming Friday at 5PM(EST): Birmingham, Ft. Myers-Naples, Greenville-Spartanburg, Richmond and Rochester, NY.
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Insite | Radio Personalities Are Still The Most Trusted Influencers
Dave Van Dyke, BridgeRatings The term “influencer” is usually tied to social media. Views. Brand deals. That’s the modern definition. But it misses the one thing that actually drives behavior. Trust. | And that’s where radio separates itself from almost every other platform. Influence Today Is Easy to See—But Harder to Believe Platforms like TikTok
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Ray J Says He Slept With 12,500 Women
Ray J has made the claim that he’s slept with 12,500 different women. The singer told Cam Newton’s Funky Friday podcast that he threw a huge party after he notched up 10,000. “We did a celebration, celebrated my 10,000th,” he claimed. “I had about 400 or 500 girls that I f**ked with, came through, supported,
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WGCI Launches Tone Kapone Day
iHeartMedia Chicago’s WGCI 107.5 will celebrate longtime afternoon host Tone Kapone with the launch of “Tone Kapone Day,” a new live event set for Friday, May 29, at the House of Blues Chicago. The inaugural celebration is designed to bring the station’s on-air energy into a live setting, featuring DJs, surprise guest appearances and a
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Lori Flowers Named President-Elect Of Mentoring & Inspiring Women in Radio
Mentoring and Inspiring Women in Radio (MIW) has named Lori Flowers as President-Elect, with her term set to begin January 1, 2027. Flowers currently serves as Manager of Integrated Marketing and Project Management for Urban One, working across Radio One stations and Reach Media’s syndicated programming. She brings more than two decades of experience in radio
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Click & See Ratings Coming Thursday
Ratings coming Thursday at 5PM(EST): Greensboro, Indianapolis, Jacksonville, Memphis, Milwaukee, Nashville, Norfolk, Raleigh-Durham and West Palm Beach.
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Best Practices From Marketing Effectiveness Leaders And Advertising Measurement Firms
The Cumulus Media | Westwood One Audio Active Group® has tested hundreds of audio ads over the years working with the leading experts in creative testing: ABX, Veritonic, and System1. The findings from those tests, along with marketing effectiveness and creative strategy work from industry giants like Les Binet, Peter Field, Alice Sylvester, Byron Sharp, Leslie Wood, Paul
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Audio Ads Boost Recall And Measurable Gains
A new study from Omnicom Media Intelligence and iHeartMedia finds that audio advertising is delivering measurable gains across the marketing funnel, with newer formats and creative approaches helping drive stronger consumer engagement and faster purchase decisions. The report, Turning Volume into Value: What New Audio Innovations Mean for Advertisers , is based on a controlled
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Hall Of Fame Week On The Sports Shop
North Carolina Sports Hall of Fame Week is rolling on the Raleigh-Durham Sports Shop. This week a powerhouse lineup with three of the 2026 inductees: today/Tuesday with retired Florida State head coach Leonard Hamilton, Wednesday with UNC legend Tyler Hansbrough, and Thursday with NCCU and NFL great Louis Breeden. The show is ready to chop
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Seeking Sales Talent, Beasley Media Group Tampa
Are you a driven marketing or sales professional looking to take your career – and your lifestyle – to the next level? Join the exciting and ever-evolving world of digital media and broadcast sales with Beasley Media Group Tampa. We’re expanding our award-winning team and looking for passionate, goal-oriented Account Executives who thrive in a
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