More people in the US are listening to digital audio, and those who already do are spending more time listening. In 2022, 74.0% of US internet users, or 222.7 million people, listened to digital audio. That’s two-thirds of the US population, and as such there is not much room left for substantial penetration growth. Growth in
See Full StoryMoneyball: Fishing Where The Fish Are, Sort Of …
Nuvoodoo: Leigh Jacobs & Carolyn Gilbert We’re digging through the data collected from over 3,200 14-54s nationwide in our latest NuVoodoo Ratings Prospects Study as we prepare to give clients first looks at the complete data before we release it more widely. It’s our way of giving back to a business we love and a
See Full StoryMoneyball: A New Study Coming with New Information
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert The 24th in our series of twice-annual Ratings Prospects Studies has just finished fielding. In the weeks ahead we’ll be sharing the latest results first with clients and then more widely across the industry. While we track results on some points we’ve asked before, first party data is
See Full StoryInsite | Digital Marketing & Consumer Behavior
To say that the internet and evolving technologies have created an evolution of consumer behavior is probably a massive understatement. Digital developments drive the way consumers interact and transact with businesses, creating a multitude of opportunities and challenges. On one side, digital marketing and technology are responsible for transforming consumer behavior, but it is essential
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