Podcast advertising could provide marketers with an effective way to reach consumers who increasingly spend their video viewing time on advertising-free streaming services, according to the latest Podcast Download study from Cumulus Media and Signal Hill Insights. The Spring 2026 study, conducted by Quantilope in April among 600 weekly podcast consumers, found a significant overlap between
See Full StoryTurning Attention Into Loyalty
Why It Matters: Getting noticed is easy. A genuine connection creates a competitive advantage. BMW recently found itself in the middle of an unexpected backlash. As part of its partnership with the new Spider-Man movie, promotional content started appearing on the screens inside compatible BMWs. What was intended to be a fun surprise landed very differently
See Full StoryThe Day Radio Stopped Curating Music
BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com Radio likes to describe itself as a curator. I’m not sure that’s true anymore. A curator does more than reduce a million available songs to a few hundred familiar ones. A curator creates context, emotion, surprise and momentum. A curator knows what belongs next. Radio once did this exceptionally well.
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Every quarter, Edison Podcast Metrics releases new data on how U.S. weekly podcast consumers 13+ engage with podcasts across platforms, producers, and devices. One key question captured is primary podcast listening device. While it’s important to stress the smartphone’s dominance in this category, the story doesn’t end there. Keep reading to learn the other podcast
See Full StoryInsite | Audio Key to Reaching 2026 Voters
A new analysis from Edison Research’s Share of Ear study highlights the importance of ad-supported audio as political campaigns gear up for the 2026 U.S. election cycle, finding that 81% of voting-age Americans are reached by ad-supported audio every day. The report examines which audio platforms most effectively reach Republican, Democratic and Independent voters, showing
See Full StoryInsite | Radio Dominates Ad-Supported Audio Reach
A new analysis of Edison Research’s Q2 2026 “Share of Ear” study concludes that AM/FM radio continues to dominate ad-supported audio listening, while challenging common perceptions about Spotify’s advertising reach and audience demographics. The findings, highlighted in a new Cumulus Media | Westwood One Audio Active Group blog by Chief Insights Officer Pierre Bouvard, show
See Full StoryPodcasts Standing On Business Among U.S. Consumers
The Song Never Changed. The Way We Listen Did
BridgeRatings, Dave Van Dyke, dvd@bridgeratings.com The song didn’t change. We did. For generations, listening to music was often the main event. You sat in front of a stereo, dropped the needle on an album, turned up the car radio, or waited for your favorite song to come on. Music demanded your attention because there were
See Full StoryInsite | Radio Drives Vehicle Buying Decisions
A new Nielsen study suggests removing AM/FM radio from new vehicles could have a significant impact on consumer purchasing decisions, with many buyers saying they would reject vehicles that lack the feature. The report, “Tuned In: Why Removing AM/FM Radio Is a Multi-Billion Dollar Gamble for Automakers,” was conducted in partnership with iHeart in May
See Full StoryRadio’s Biggest Problem Isn’t Bad Management. It’s Fear-Based Management.
BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com Most managers don’t come to work intending to create average radio. They want better ratings, stronger brands, and more loyal listeners. Yet many unknowingly rely on one of the least effective leadership tools imaginable: Fear. Not fear in the dramatic sense. The quieter kind. The kind that teaches people it’s
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