Dave Van Dyke, dvd@bridgeratings.com Radio has never had more data. We know what people listen to. We know when they listen. We know how long they stay. We know their age, gender, location, and device. We conduct perceptual studies, music tests, focus groups, audience surveys, and analytics reviews. Yet somehow, despite all of this information,
See Full StoryThe Audience Knows When Nobody’s In The Building
BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com There was a time when you could feel a radio station. Not hear it. Feel it. You could walk through the front door and immediately know you were somewhere special. Phones were ringing. Music was playing. Air talent were talking in hallways. Salespeople were rushing to appointments. Promotions teams were
See Full StoryProgramming, Prioritizing & Planning
Programming and creating a format is about a focus on your format plan. First, you must ask questions. It is strongly suggest you use some critical thinking. The plan should include Discovery Questions. Here’s a suggested starter sequence of questions that can frame the conversation is: What is the plan? What is the expected outcome?
See Full StoryRadio, Podcasts Dominate Ad-Supported Audio Time
Radio and podcasts continued to dominate ad-supported audio consumption in the first quarter of 2026, accounting for 82% of all daily ad-supported listening time, according to Nielsen’s latest edition of The Record, produced in partnership with Edison Research. The quarterly report found that U.S. consumers spend nearly four hours each day with audio, with radio
See Full StoryAI Overviews In Search Sharply Reduce Traffic
Google’s AI Overview is a year old and has generated sharp reductions in organic and paid search clicks. Advertisers must prioritize top of funnel advertising so they can “be known before they’re needed.” Key findings: As a result of Google’s AI Overviews, search traffic is down sharply and maintaining it now costs significantly more than
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