Coleman Insights, in collaboration with Greater Public, will introduce The State of Public Radio Underwriting, a new qualitative study focused on the challenges, opportunities, and changing realities facing public radio underwriting professionals across the United States, at next week’s Public Media Growth Conference in Chicago. The study is designed to gather perspectives from underwriting and
See Full StoryRadio Started Talking At People Instead of To Them
BridgeRatings: Dave Van Dyke dvd@bridgeratings.com One of radio’s biggest problems isn’t music. It isn’t streaming. It isn’t podcasts. It’s tone. At some point, many stations stopped sounding like people and started sounding like presentations. Listeners can hear the difference instantly. Radio once felt conversational. Personal. Warm. Imperfect in a good way. Air talent sounded like
See Full StoryInsite | Study Finds Afternoon Drive Gains
Afternoon drive is emerging as radio’s fastest-growing daypart as listening habits continue to evolve, according to Crowd React Media’s newly released State of Media 2026 report. Based on a survey of 1,094 U.S. adults conducted in March and April, the study found one-third of Americans now identify afternoons as their primary radio listening period, a
See Full StoryInsite | AM/FM Continues To Dominate
AM/FM radio continues to dominate audio listening among Nissan drivers, according to a new Cumulus Media | Westwood One Audio Active Group blog that cites newly released Q1 2026 data from Edison Research’s “Share of Ear” study. The report, authored by Pierre Bouvard, says Nissan owners spend 86% of their in-car ad-supported audio listening time
See Full StoryAlways On vs. Always Relevant
Why It Matters: With the FIFA World Cup and America 250 celebrations dominating the national conversation, brands across every category will be competing for relevance. This is the summer of “Always On” for marketers. Every brand wants in, and radio is no exception. Every station will be part of the conversation. The feeds will be
See Full StoryKatz Insite Highlights Radio’s Emotional Connection
A new Katz Radio Group study finds that AM/FM radio continues to play a deeply ingrained role in consumers’ daily lives, driven by habitual listening, emotional connections, and trusted air personalities. According to Katz’s latest Sound Answers report, more than 86% of radio listeners tune in frequently, underscoring radio’s position as a regular companion despite
See Full StoryInsite | Highlights Radio’s Emotional Connection
A new Katz Radio Group study finds that AM/FM radio continues to play a deeply ingrained role in consumers’ daily lives, driven by habitual listening, emotional connections, and trusted air personalities. According to Katz’s latest Sound Answers report, more than 86% of radio listeners tune in frequently, underscoring radio’s position as a regular companion despite
See Full StoryRadio Used to Introduce Hits. Now It Waits for Proof.
Dave Van Dyke, CEO, BridgeRatings: dvd@bridgeratings.com There was a time when radio was where you discovered new music. A song would be released and quickly appear on your favorite station. Programmers took chances. Air talent talked about emerging artists. Stations competed to be first. Listeners didn’t just consume music through radio. They discovered it through
See Full StoryRadio Forgot What Made It Great
BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com Radio used to be the first place people turned when something happened. A snowstorm. A championship game. A major traffic disaster. Election night. A community celebration. A breaking news story. Radio was there. Not because it was the fastest technology. Because it was the most human. Someone was always in
See Full StoryHow Many Ads Should Radio Run Each Hour
The Radio Advertising Bureau (RAB) fields questions daily regarding research, best practices, promotional ideas, and more. One of the most frequently asked questions is, “How many ads should I run per week?” The answer always starts with, “That depends. What is your goal?” Key takeaways: The number of ads needed for minimum (very light), maintenance (light), high
See Full Story
You must be logged in to post a comment.