BridgeRatings: Dave Van Dyke Somewhere along the way, the industry made a subtle shift.Radio stopped calling itself radio.Now it’s all “audio.” On paper, that makes sense. Advertisers want simplicity. Buyers want scale. Research firms want clean categories. So everything—radio, podcasts, streaming—gets bundled into one word. Audio. But here’s the problem no one wants to say

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Dave Van Dyke, BridgeRatings The term “influencer” is usually tied to social media. Views. Brand deals. That’s the modern definition. But it misses the one thing that actually drives behavior. Trust. | And that’s where radio separates itself from almost every other platform. Influence Today Is Easy to See—But Harder to Believe Platforms like TikTok

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BridgeRatings: Dave Van Dyke  Radio doesn’t need a rescue. It needs a reset. In a world of personalized playlists and algorithm-driven feeds, traditional radio still holds something powerful: shared experience. The issue isn’t survival. It’s intention. Here are three things radio can do — starting now — to turn the page toward a stronger future.

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This time of the year is one of the most active in sports, with the men’s and women’s NCAA Basketball tournaments, opening days for Major League Baseball, looming playoffs for the NBA and NHL, The Masters, and the upcoming NFL Draft. We can turn to Edison Podcast Metrics data to identify the Sports podcasts with

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AM/FM radio continues to dominate in-car audio listening despite growing competition from digital platforms, according to newly released Q1 2026 data from Edison Research at SSRS. The latest “Share of Ear” findings show that 55% of all in-car audio time among Americans age 13 and older is spent with AM/FM radio, whether over-the-air or via

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Brandy has revealed that she never initially envisioned herself acting during the early stages of her career. The Boy Is Mine hitmaker reflected on her wide-ranging career, spanning music, film, television and Broadway, in a recent interview with Variety. Speaking to the publication, Brandy explained that she had always seen herself solely as a singer. “It’s beautiful because

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BridgeRatings: Dave Van Dyke For decades, radio was the engine of music discovery. If a station played a song often enough, it became a hit. Radio introduced the audience to something new, repeated it, and over time listeners embraced it. That was the formula. But the media world has changed. Today, music discovery happens everywhere. Listeners encounter

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Why It Matters: DTS AutoStage is not just delivering radio more data – it’s unlocking a deeper understanding of how audiences listen in the car. Through the AutoStage portal, stations gain access to station-level listening including time spent, share, tuning occasions, cume, geography, and hourly usage. This level of visibility offers a more complete look

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Podcast listening has surged over the past decade, fundamentally changing how audiences allocate their time and how advertisers reach consumers, according to a new Audacy Insights analysis drawing on Edison Research data. Daily podcast consumption among U.S. adults has climbed from 6% in 2015 to 23% in 2025, nearly quadrupling in ten years. The growth,

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BridgeRatings: Dave Van Dyke After this week’s discussion about radio’s future—especially its powerful position in the car—it’s clear the industry isn’t disappearing. It’s evolving. Radio’s future will belong to stations that combine what they’ve always done well—local connection, trusted personalities, and immediacy—with the digital tools audiences now expect. This bears repeating. Here’s a practical 7-point plan for

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