Recently, we highlighted how younger Americans over-index for daily audio listening. This week, we again turn to Share of Ear® to understand how young Americans are spending time with audio in one very important location: the car. Americans between the ages of 13 and 34 spend an average of just under one hour per day
See Full StoryPodtrac August Publisher Rankings
iHeart Audience Network and iHeartPodcasts remained atop Podtrac’s U.S. Podcast Publishers & Networks ranking for August 2026, while “Crime Junkie” continued as the top podcast based on U.S. unique monthly audience. iHeart Audience Network ranked first among publishers and sales networks with 58.875 million U.S. unique monthly audience members and 266.85 million U.S. streams and
See Full StoryInsite | How Teases Can Build Your Brand
Jay Nachlis of Coleman There’s a familiar frustration in media: You write what you think is a great tease. You create curiosity. You promise something compelling. You tell listeners or viewers when to come back. And then… they don’t. Not because the tease wasn’t good. Not because they weren’t interested. They simply weren’t there
See Full StoryInsite | Study Links Brand Awareness to Market Share
A new study from Google and brand tracking firm Tracksuit finds that increasing brand awareness can produce measurable gains in consumer search activity and, ultimately, market share, according to an analysis from Cumulus Media and Westwood One’s Audio Active Group. The research examined 31 brands across 15 categories, with Tracksuit conducting ongoing measurements of awareness, consideration
See Full StoryRadio And Podcast Advertising Can Help AI Firms Build Their Brands
A series of new studies jointly commissioned by Oxford Road, the world’s largest podcast advertising agency, and the Cumulus Media | Westwood One Audio Active Group®, find heavy audio listeners are much more likely to be familiar, interested in, and use AI for personal and work purposes. The studies also uncovered a “tale of two
See Full StoryInsite | The Listener Truth Project
To Urban Radio, We know the challenges that face radio. It’s natural to make assumptions about how listeners feel about the medium in 2026. But instead of assuming, why don’t we ask them? This was the genesis of The Listener Truth Project. Debuting at Morning Show Boot Camp in Cleveland, this new Coleman Insights study
See Full StoryColeman Insights Sets Listener Truth Project Webinar
Coleman Insights will present “The Listener Truth Project,” a new webinar examining what listeners think about radio and how they use the medium in 2026. The presentation, scheduled for Thursday, August 27 at 2pm ET, will feature candid interviews with 10 radio listeners from across the U.S. discussing their listening habits and perceptions of radio.
See Full StoryTurning Attention Into Loyalty
Andrew Curran. President and CEO – DMR/Interactive Why It Matters: Getting noticed is easy. A genuine connection creates a competitive advantage. BMW recently found itself in the middle of an unexpected backlash. As part of its partnership with the new Spider-Man movie, promotional content started appearing on the screens inside compatible BMWs. What was intended
See Full StoryOnly 10 Top Podcasts Have Video? Not So Fast.
A stat is circulating on LinkedIn and in newsletters stating that only 10 out of the top 200 podcasts have video. The implication being that 95% of podcasters aren’t doing video. It’s a comforting number if you’ve been skeptical of the video push, and an alarming one if you just spent money building a studio. The only
See Full StoryHas Music Radio Ruined Your Favorite Songs?
BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com Here’s a question that made me change stations this week. One of my all-time favorite songs came on the radio. I listened for about ten seconds… and turned it off. A few minutes later, another station played another one of my favorite songs. I turned that one off, too. Not
See Full Story
You must be logged in to post a comment.