Insite | Cumulus Media and Westwood One have released a new Creative Best Practices Handbook, consolidating years of industry research and expert insights on advertising effectiveness. The handbook emphasizes the critical role of creativity in advertising, which according to a major Nielsen study, accounts for nearly half of all sales impact. Cumulus Media Chief Insights

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Dave Van Dyke, Bridge Ratings The rise of social media has democratized content creation, enabling anyone with a smartphone to become a creator. However, as the number of creators grows exponentially, the audience becomes increasingly fragmented, raising questions about the sustainability of the creator economy when creators vastly outnumber consumers. The Era of Creator Saturation

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As is the custom in many schools, the pre-holiday period is filled with performances where students showcase what they have learned. Some of the most endearing assemblies come from the five-year-olds who are justifiably excited to show off their skills. For our final Insight of 2024, we celebrate the achievements of our favorite five-year-old, Edison

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What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC!  For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind you that three-quarters of daily audio time is spent listening to music. If podcast catalogs go back

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Edison Research will unveil its definitive Top 10 Findings of 2024 in a 30-minute webinar on December 10 at 2pm ET.  The list-worthy findings on audio, podcasts, radio, exit polls and more from Edison’s custom research and syndicated datasets will be presented by many of the researchers who worked on the studies. Click here to

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Insite Contributor: Theo Bland, Urban Radio Creative Last week, an industry friend and colleague asked me why I was going all in on building Urban Radio Creative?  I want to share with you the answer I gave to my colleague. In today’s increasingly competitive media landscape, radio must distinguish itself as a vital and engaging

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Edison Research’s latest Share of Ear report for Q3 2024 reaffirms AM/FM radio’s position as the leading ad-supported audio platform in the U.S., maintaining its dominance across all major demographics. The quarterly study, which surveys 4,000 Americans annually to track audio consumption habits, highlights trends in ad-supported audio, offering valuable insights for advertisers. Key findings

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Thanks again to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Welcome back! Last week in Part 1, we explored programming media consumption patterns among likely ratings respondents in Top 40 and Hot AC formats, examining key

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Media research firm Coleman Insights announces the introduction of Validate, an innovative new attribution platform that helps radio stations demonstrate the impact of their advertising campaigns. Validate helps radio stations show advertisers exactly how over-the-air advertising campaigns generate consumer impressions and drive traffic to websites. The launch follows a new agreement with Kamloops, BC-based Pattison

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NuVoodoo Research: Leigh Jacobs & Carolyn Gilbert Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Fewer than one in five of the roughly 3,200 nationwide radio listeners recruited for NuVoodoo’s 24th Ratings Prospect Study (RPS) model as likely ratings respondents overall. But

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