Dave Van Dyke: BridgeRatings “The Research Radio Isn’t Doing (But Should Be)” For decades, radio research has been built around controlled environments: callout, music tests, diaries, panels, and surveys carefully designed to isolate variables. Those tools still matter. But they’re built for a world where listening patterns were stable, linear, and easier to predict. Today’s audience
See Full StoryInsite | Radio’s Reach Strong, But Perception Lags
A new industry survey suggests radio’s biggest challenge isn’t audience size, but how effectively it communicates its value to advertisers and listeners. In advance of Sunday’s New England Patriots-Seattle Seahawks game, DMR/Interactive surveyed radio industry executives with a hypothetical question: if the radio industry purchased a $10 million ad during the big game, what should
See Full StoryRadio’s Perception Problem: Why a Medium That Reaches Everyone Still Feels Invisible
Dave Van Dyke: Bridge Ratings Radio has one of the strangest branding problems in modern media. It reaches more than 85% of Americans every week, cuts across age, income, and geography, and remains a daily companion in cars, kitchens, and workplaces. And yet, inside the industry and among younger audiences, radio is often talked about
See Full StoryR&B Music | Dynasty Music – One And Only
New R&B Music | Singer/Songwriter, Dynasty Music – One And Only IG: https://www.instagram.com/mz_dynasty_smith?igsh=eWxvZHhlaWk5aXZs&utm_source=qr FB: https://www.facebook.com/share/1aq8WNfHrS/?mibextid=wwXIfr YouTube: https://youtu.be/7lC_3mNt5Dw?si=R45QR8AuCiyo0xZd
See Full StoryIntroducing OMT400
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert The spring book starts on April 2. If you’re reading this on Groundhog Day, there are 58 days to get ready. Every time we ask listeners what causes them to change stations, too many bad songs consistently ranks only a few points behind commercials (the perennial worst offender)
See Full StoryWhy People Still Listen To The Same Songs After 50 Years
Dave Van Dyke: BridgeRatings Let’s be honest—on paper, this should not work. Songs recorded half a century ago. Played over and over. Sometimes multiple times a day. Criticized, mocked, and dismissed as “burnt.” And yet, the audience keeps listening. Not tolerating. Not enduring. Listening. That’s because these songs stopped being “music” a long time ago. These
See Full StoryRadio Remains Powerful For Reaching Consumers
New research from The Media Audit suggests radio remains a powerful channel for reaching consumers most likely to keep spending after the holidays, a period that typically challenges retailers. According to the study, 31.8% of U.S. adults age 18 and older describe themselves as financially optimistic, saying they expect to be better off financially within
See Full Story90% Of Decisions Are Made On Autopliot
Why It Matters: Most decisions – from ordering lunch to choosing what to listen to – are not made with slow, rational thought. They happen on autopilot. Keeping your brand top of mind isn’t a luxury – it is a requirement. Behavioral science shows that nearly 90% of everyday actions are automatic, driven by habit
See Full StoryTSL At Home Up 52%
Trended data from Edison Research’s Share of Ear study shows how the COVID-19 pandemic reshaped U.S. audio listening habits — and where they have since settled. The analysis tracks the percentage of daily audio listening time spent at home among Americans age 13 and older from 2015 through the third quarter of 2025. From 2015
See Full Story
You must be logged in to post a comment.