Programming and creating a format is about a focus on your format plan. First, you must ask questions. It is strongly suggest you use some critical thinking. The plan should include Discovery Questions. Here’s a suggested starter sequence of questions that can frame the conversation is: What is the plan? What is the expected outcome?
See Full StoryRadio, Podcasts Dominate Ad-Supported Audio Time
Radio and podcasts continued to dominate ad-supported audio consumption in the first quarter of 2026, accounting for 82% of all daily ad-supported listening time, according to Nielsen’s latest edition of The Record, produced in partnership with Edison Research. The quarterly report found that U.S. consumers spend nearly four hours each day with audio, with radio
See Full StoryAI Overviews In Search Sharply Reduce Traffic
Google’s AI Overview is a year old and has generated sharp reductions in organic and paid search clicks. Advertisers must prioritize top of funnel advertising so they can “be known before they’re needed.” Key findings: As a result of Google’s AI Overviews, search traffic is down sharply and maintaining it now costs significantly more than
See Full Story
You must be logged in to post a comment.