Nuvoodoo Research: Lee Jacobs & Carolyn Gilbert The radio business came to mind last week while watching the CBS 60 Minutes segment on Banana Ball last week. Depending on where you live and the media you consume, it’s completely possible you’re unaware of Banana Ball, yet the games sell out major league baseball stadiums and

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Bridge Ratings Media Research: Dave Van Dyke While the “superfan” model sounds promising on the surface, there are legitimate reasons to be cautious about over-indexing on this segment of the audience that is deeply invested in your business. Here’s a deeper dive into why catering too heavily to superfans could be a strategic misstep: It

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Data released Tuesday during a webinar for Jacobs Media Techsurvey 2025 highlights a significant shift in radio consumption patterns over the last decade, with fewer listeners tuning into AM/FM radio via traditional methods and more opting for digital platforms. The survey indicates that in 2013, a robust 85% of respondents listened to their favorite radio

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert The spring book is underway. Even if you’re among the lucky ones who were able to get a music test completed earlier this year and have your marketing plans underway, you may still have concerns about your morning show or other key talent taking the coaching notes you’ve

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in diary markets to fulfill contest prizes online – or, even better, in-app. As noted, some listeners may resist coming to a station location for a lower-value prize – but

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Recently, a sharp and forward-thinking client forwarded me an article referencing findings published in The Journal of Consumer Research, along with the following question: “We do a lot of research to make our products more likable—but what else do we need to do to make them more consumable?” Inherent in this question is the understanding that likeability does not fully

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert With apologies to Paul McCartney and the late John Lennon, in case you now have one of their songs now running through your head, all the listening you need for credit in a PPM quarter hour is now three minutes, instead of five. As we noted last week,

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See the display above and review carefully. The media game is changing. Traditional media (like newspapers, TV, radio) contrasts with digital media (online platforms, social media) in how they are accessed, their reach, and interactivity, with digital media offering broader reach, interactivity, and real-time updates, while traditional media is often seen as more credible and

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If you program radio or manage, this is a very important read. With a buying power projected to reach an estimated $2.1 trillion by 20261, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are cultural innovators, trendsetters and key drivers of broader cultural change.

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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert We’re getting out first glimpses of the impact of Nielsen’s three-minute qualifier in PPM markets. Remembering that the real purpose of the ratings is to sell advertising, we can hope that the larger AQH numbers, the lift in adults 25-54, and the growth in afternoons and weekends will

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