A new study from Omnicom Media Intelligence and iHeartMedia finds that audio advertising is delivering measurable gains across the marketing funnel, with newer formats and creative approaches helping drive stronger consumer engagement and faster purchase decisions. The report, Turning Volume into Value: What New Audio Innovations Mean for Advertisers , is based on a controlled
See Full StoryHall Of Fame Week On The Sports Shop
North Carolina Sports Hall of Fame Week is rolling on the Raleigh-Durham Sports Shop. This week a powerhouse lineup with three of the 2026 inductees: today/Tuesday with retired Florida State head coach Leonard Hamilton, Wednesday with UNC legend Tyler Hansbrough, and Thursday with NCCU and NFL great Louis Breeden. The show is ready to chop
See Full StorySeeking Sales Talent, Beasley Media Group Tampa
Are you a driven marketing or sales professional looking to take your career – and your lifestyle – to the next level? Join the exciting and ever-evolving world of digital media and broadcast sales with Beasley Media Group Tampa. We’re expanding our award-winning team and looking for passionate, goal-oriented Account Executives who thrive in a
See Full StoryCelebrate MMTC Law School Fellowship Program
As a part of the Multicultural Media, Telecom and Internet Council’s (MMTC) 40th Anniversary, we are celebrating the MMTC Law School Fellowship Program and the distinguished tech, media, and telecom professionals that are our fellowships are named after. Their life, work, and legacy serve as inspiration to our fellows. Read more about these professionals below. Henry
See Full StoryNABOB’s 11th Annual Media Sales Institute (MSI) June 1 -11, 2026
The Media Sales Institute (MSI) is celebrating its 26th year of programming and the 11th Annual National Association of Black Owned Broadcasters Telecommunication Education and Management Foundation (NABOB) at the AUC, scheduled for June 1-11, 2026. The MSI is an intense, ten-day training program for desirous college graduates, career changers and military personnel (post 9/11)
See Full StoryInsite | Creative Drives Nearly Half of Ad Sales
A new handbook from Cumulus Media’s Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The “Creative Best Practices Handbook,” authored by Pierre Bouvard, compiles findings from extensive audio ad testing conducted with firms including ABX, Veritonic and System1, along
See Full StoryEnd Result: AI’s Perception Of Radio
Why It Matters: Media buyers do not need to remember a negative headline about radio. They only need AI to repeat the wrong conclusion when prompted. “AM/FM Listening Hits All-Time Low…” “AM/FM Listening Fading Fast…” On Friday, these alarming headlines on drudgereport.com grabbed our attention, even before the iHeart/SiriusXM coverage started and the White House
See Full StoryPotential Merger, SiriusXM & iHeartMedia
Early-stage discussions are underway between SiriusXM and iHeartMedia regarding a potential merger or acquisition that could reshape the U.S. audio industry, according to multiple media reports. The talks, first reported by Bloomberg and confirmed by outlets including The New York Times, remain preliminary and could still fall apart without a deal. If completed, the transaction
See Full StoryCox ATL Job Openings
Cox Jobs Senior Research Analyst – WSB TV – Atlanta, GA, US, 30309 Manager of Coverage and Content – WSB TV – Atlanta, GA, US, 30309 Media Consultant – Atlanta Radio – Atlanta, GA, US, 30309 Activation Specialist (Part-Time) – Atlanta Radio – Atlanta, GA, US, 30309 Producer/Writer – WSB TV – Atlanta, GA, US,
See Full StoryMegan Thee Stallion Calls It Quits With Klay Thompson
Megan Thee Stallion has called it quits with basketball player Klay Thompson after nearly a year together. The Mamushi rapper accused Thompson of cheating in a scathing social media post on Saturday. “Cheating, had me around your whole family playing house… got ‘cold feet’,” she wrote. “Holding you down through all your horrible mood swings
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