Dave Van Dyke, BridgeRatings It’s Not About Ignorance — It’s About Incentives | If you’ve ever wondered why major corporate radio companies don’t aggressively pursue the improvements everyone talks about — deeper localism, braver programming, stronger talent connection, fresher music flow — it’s not because they don’t know what to do. They do. | The
See Full StoryeMarketer Reports Advertisers Have Difficulty Measuring Audio ROI
This week’s Cumulus Media | Westwood One Audio Active Group® blog includes findings from a new report from eMarketer that revealed advertisers perceive ROI is difficult to measure. It then outlines a wide array of studies from firms now quantifying audio sales effect, brand lift, search and site attribution, and creative effectiveness, proving that audio has
See Full StoryRadio’s Most Overlooked Research Tool
Dave Van Dyke: BridgeRatings “The Research Radio Isn’t Doing (But Should Be)” For decades, radio research has been built around controlled environments: callout, music tests, diaries, panels, and surveys carefully designed to isolate variables. Those tools still matter. But they’re built for a world where listening patterns were stable, linear, and easier to predict. Today’s audience
See Full StoryA Proud Olympic Black History Moment
As we honor 100 years of Black History Month, Urbaninsite.com celebrates history made at the 2024 Paris Olympics, Rebeca Andrade (gold), Simone Biles (silver), and Jordan Chiles (bronze) became the first all-Black podium in Olympic gymnastics. Congratulations to all three ladies, a job well done.
See Full StoryBianca Censori, Kanye Wife Summoned As Witness
Bianca Censori has reportedly been called to testify in a trial between a contractor and her husband Kanye West over the renovation of his Malibu home. Tony Saxon, who has been involved in a legal dispute with the rapper since 2023, has filed court documents calling on West’s wife Censori to testify in the upcoming trial,
See Full StoryHelp Needed! Send Youth To Witness Selma History
Urban radio can get involved and spread the work for Black Voters Matter. Sixty-one years ago, Black Americans marched across the Edmund Pettus Bridge in Selma, risking everything for the right to vote. Bloody Sunday isn’t just history; it’s a blueprint for courage and change. Today, the fight continues, and the next generation of leaders
See Full StoryNew Music From Dynasty Music “One And Only”
New R&B Music | Singer/Songwriter, Dynasty Music – One And Only right click to download song IG: https://www.instagram.com/mz_dynasty_smith?igsh=eWxvZHhlaWk5aXZs&utm_source=qr FB: https://www.facebook.com/share/1aq8WNfHrS/?mibextid=wwXIfr YouTube: https://youtu.be/7lC_3mNt5Dw?si=R45QR8AuCiyo0xZd
See Full StoryRadio | Evolving The Role In People’s Lives
Dave Van Dyke, BridgeRatings What it has struggled with is something more subtle: evolving its role in people’s lives. For decades, radio’s job was simple: curate music, deliver local information, and create companionship. That worked when radio was the most convenient audio choice in the room. Today, audio is infinite, personalized, and always in your
See Full StoryFCC Orders Steve Hegwood Stations To Pay Fees
The FCC has ordered two Georgia FM stations owned by radio executive Steve Hegwood to pay outstanding regulatory fees or face possible license revocation. In separate Orders to Pay or to Show Cause released February 11, the FCC said Core Communicators North LLC and Core Communicators South LLC — licensees of WIPK-FM (Streetz 94.5) Calhoun, GA
See Full StoryRadio & TV Job Openings
Cox Jobs Board Operator (Part-Time) – Atlanta Radio – Atlanta, GA, US, 30309 News Producer – WSB TV – Atlanta, GA, US, 30309 News Writer (Part-Time) – WSB TV – Atlanta, GA, US, 30309 Account Executive – WSB TV Atlanta – Atlanta, GA, US, 30309 Executive Assistant – WSB TV – Atlanta, GA, US, 30309
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