TikTok remains American teens’ favorite social media platform, but its dominance has ebbed as Instagram mounts a strong challenge, according to the latest – Spring 2024 – edition of Piper Sandler’s Taking Stock with Teens report, which is released every 6 months.
The survey asked 6,020 teens (with an average age of 16.1 years) to identify their favorite social media platform. The largest share – 35% – cited TikTok. However, this was down from 38% in the previous Fall 2023 edition and is TikTok’s smallest share in a couple of years.
Still, more teens report using TikTok “almost constantly” than any other social media platform, per recent research.
The big news in this new edition of the report is the spike in preference for Instagram. The last time that Instagram was teens’ favorite social media app was almost a decade ago, in the Fall of 2015, long before anyone had even heard of TikTok. In this latest survey, though, 30% of teens named Instagram their favorite social media platform, representing a dramatic uptick from 23% in the previous edition.