Cox Media Group has appointed Lauren Smith as Senior Director of Digital Sales as the company continues expanding its digital revenue initiatives across its television and radio markets.
In the new role, Smith will work directly with CMG’s local radio & TV operations to support sales teams, lead in-person training and oversee execution of the company’s digital revenue strategies. She will also collaborate with market leadership and corporate teams to help drive digital product adoption and sales growth tailored to individual market needs.
Justin Wenokur said Smith’s experience in digital marketing and team development made her a strong fit for the position. “Lauren is a dynamic leader with a deep understanding of digital marketing strategy and sales enablement,” Wenokur said. “Her ability to translate strategy into execution, combined with her passion for developing teams, makes her the ideal leader to advance CMG’s digital growth across our markets.”
Smith most recently served as Digital Media Director for CMG in Athens, where the company said she led digital strategy for more than 75 clients while generating 122 percent year-over-year revenue growth and exceeding budget goals by 138 percent.
Prior to joining CMG, Smith held leadership positions with Fast Radius and Omnicom Media Group. During that time, she managed multimillion-dollar digital campaigns and developed integrated marketing strategies for national brands including FedEx and the National Football League.
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