Strong basics in radio still work. In today’s radio what is your programming mission with intent to score in Nielsen? What’s the overall programming game plan? It comes down to how you connect all the elements of programming. Here are just a few suggestions to think about:
- With strong basics, it means you’re not just doing radio- your job is to make a difference every day
- It’s not just “work” – it’s an opportunity to do what you love to do with consistency seven days a week
- Every day, you’re not just learning – you’re also growing to create growth for the station
- It’s not just a job – it’s a career you where you must give all you got so the locals feel it and hear it
- You work for a company, but you serve the community to help create a relevant information connection around the clock- especially in morning drive where the winning begins
- Every day your job is to do something meaningful that gets attention and makes the locals talk so they come back day after day
- It means you’re not just sharing interesting content – you’re helping locals believe based on their content of local interest- get to know your market
- It’s not just about being an in-house on-air team – it’s about acting and performing as one family in all dayparts
- It’s about learning and helping each other succeed in big and small ways
- The PD leaders should always deliver encouragement, never negativity and never when talent are on-air
Finally, the basics job in radio is to work shoulder to shoulder to ensure the locals who listen, leave with a memory of a moment that uplifted their day. When you make the local listener the top priority great things happen. Perfecting “local content” you can literally destroy the competition- try it. Let’s start a conversation, email us at hlyles@urbanradio.com or call us (770)594.7171. We’d love to hear from you.
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