Because 2026 political spending is projected to reach a record $11.2 billion, mirroring the intensity of a presidential year, costs are already nearly double the standard platform averages in key battleground markets. CPMs will get pricey.
AM/FM radio is a surprising alternative that can generate strong voter reach and impact. An analysis of Edison Research’s recent Q4 2025 “Share of Ear” study reveals the following key findings that you can read here.
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