Podcast ads are ideal for reaching the ad-free video audience; they can save Netflix from its sophomore slump, according to Cumulus Media and Signal Hill Insights’ Podcast Download Spring 2026 Report: * Podcast advertising can save Netflix from its “sophomore slump” by creating greater awareness and interest in returning shows * Since the podcast audience significantly overindexes on ad-free video streaming, advertising on podcasts is how marketers can reach the ad-free video streaming audience * Video streamers should lean into audio to promote their brands: The profile of heavy audio consumers is a perfect match for the video streaming audience * Podcast consumers are cord-cutters, with a third of weekly consumers not subscribing to pay TV * Podcast consumers spend 39% of their video viewing time watching ad-free platforms versus 27% of the total U.S. * The heavier the podcast listener, the more TV streaming content consumed Via the link in the comments, you’ll find the full report, slides, and video explainer.
