At Lyles Media we believe all of us in radio should strive and deliver the best we can do for our local audience. Every day the job is to improve and exceed the local listener’s expectations by recognizing and solving programming issue.
When problems happen, the focus becomes we must change our programming religion with a new focus on solving problems and striving for continuous improvement- not only from the listener’s standpoint- but for our sales department. It works like this; within any radio station the best people to identify and solve problems are the ones who are closest to the work- the PD. It all begins with YOU!
What Is A Radio Problem
A “ratings problem” is the gap between where you are today and where you want to be. For example, this could be that the format is not meeting the target audience for many reasons. A ratings problem often presents itself as a barrier in delivering the best music along with relevant talent around the clock.
- There is always a fix. Problems are new opportunities for station improvement. With radio, many times we do not even hear or see problems until it’s too late. There are times problems can be invisible.
The Fix: It Might Be Time To Change Your Programming Religion
- Locally, the station format, talent and every station element should be at your core of your programming plan. The on-air sound is about making sure all the elements are connected.
- Act with courage, challenging the status quo and find NEW ways to grow the stations format and each other as a team in-house.
- Being locally present (community), connecting with transparency, dignity and respect can be a huge plus.
- Most important, delivering our very best in all we do, holding ourselves accountable for the Nielsen results.
- If research is involved, use it. Never ignore it. Strive to be performance driven, through the lens of your locals. For any programmer that thinks he or she is smarter than the locals, good luck. Please know markets are not the same- there are differences.
- Locals love what radio has to offer. We are the programming leaders everyone is waiting on, so connect and create radio excellence.
- When you inspire and nurture the format, that’s when good things happen and you know you’re on your way to having a winning station.
- Finally, it’s not just a job or work’ – it’s an opportunity to do what you do best and showcase fun every single day in all dayparts 24/7.
You must be logged in to post a comment.