In radio all dayparts are important when it comes to communication. All dayparts when it comes to what you say had better collectively be powerful and mistake free. Some stations just do it better than others. That’s also why some stations are successful and some aren’t. If you are on the radio communication and relevant communication is what works. Saying the same thing every day is totally boring to most who tune in. Stop and think for a minute about your own show working with our without a producer. The question, would you book yourself as a guest?
YOU: are your boring, just okay, interesting, memorable or book him or her because they have something interesting to share that needs to be heard. Talk breaks today are the most important part of any successful radio format. We use Jon Stewart as our example of a great communicator. Yes, some would agree and some don’t. If they don’t, you can probably guess why. When he speaks he is straight forward, there is no gray. That’s the reason he is as popular as he is. And remember he retired and is now back for a reason, he was missed.
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