Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. This week’s blog compares the marketer and media agency commutes with those of the average Americans, finding that the two groups are now mostly aligned with their commutes.
- The proportion of marketers and media agencies who say they commute most or all days hits a record post-pandemic high of 57%
- 85% of average Americans are commuting to work, virtually the same as marketers/agencies
- AM/FM radio’s share of ad-supported audio in the car has been consistently dominant at an 86% share, according to Edison Research’s Q4 2024 “Share of Ear” report
- Average Americans are clocking more days at work (4.7) compared to the advertising industry (4.2)
- Marketers/agencies and average Americans are most likely to work in the office Monday through Thursday with Friday seeing the lowest % of in-office work for both groups
- 74% of marketers and agencies have resumed in-person media vendor meetings; 76% have resumed in-person conferences and events; Both are record post-pandemic highs
Check out the new blog post by Pierre Bouvard at: https://www.westwoodone.com/blog/2025/05/12/new-back-to-the-office-study-marketer-agency-and-average-american-commutes-surge-as-am-fm-radio-is-the-queen-of-the-road/. | Take a look at a 7-minute video of the key findings at: https://www.youtube.com/watch?v=AvyMvgeYL5w.
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