The radio game in Atlanta just changed with a major move and is now more competitive than ever- the secret for iHeart is called signal. Additionally, iHeart has a huge showing of digital billboards rotating all over Atlanta promoting the Hip Hop & R&B move to 96.1. iHeart Tuesday at noon flipped CHR WWPW (Power 96.1) Atlanta to “96.1 The Beat,” the new home for Hip Hop, R&B and the Breakfast Club.
The all-new 96.1 The Beat will play artists including Drake, Latto, 21 Savage and Cardi B. The station will also feature Atlanta-based Hip Hop stars like Lil Baby, Offset and Gunna, and throwback ATL Hip Hop icons Outkast, Ludacris and T.I. Following the Breakfast Club, the Beat air staff consists of Angela Yee, Ferrari, JoJo, Kodaq and DJ Scream. Plus, Atlanta iHeart is doing $96 dollars every hour contest.
“I am thrilled to announce The Beat Just Got Bigger. 96.1 The Beat is the new home for Hip Hop, R&B and the Breakfast Club/ Heard all over the A-T-L. By switching to a more expansive frequency, we’re not just amplifying the sound of Hip Hop and R&B in Atlanta — we’re amplifying the voices and stories of our community reaching even more listeners in Metro Atlanta,” said Program Director Vladimir Scott. “This enhanced reach gives our amazing on air talent a larger platform to connect with listeners and celebrate the culture that defines Atlanta.”
“Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage,” said iHeartMedia Atlanta Metro President Vladimir Scott. “This expansion signifies a powerful connection with the community, and 96.1 The Beat is poised to become the heartbeat of Hip Hop and R&B in Atlanta.”
Lyles Media believes Nielsen problems are new opportunities for success. Any format regardless of demo must exceed the listeners’ expectation. Winning stations always deliver from the listener’s perspective. Radio is art. it’s about understanding and living the culture of any urban format is a must. We’ve been there and learned, the best people to identify and solve problems are the ones closest to the programming. That’s where it begins. A programming partner to many, we believe when we work in unison, we can create a winning radio format experience that keeps the listeners coming back day after day. In today’s radio wold the game is different and mistakes can kill. A “Nielsen” problem is the gap between where you are today and where you could or want to be- it’s all fixable. Let’s get to work and start a confidential conversation about your local station objective. Email us or call (770)594.7171. We’d love to hear from you.
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