Over the last ten years, a vast array of marketing science studies have documented how AM/FM radio advertising can build local businesses and national brands. How does AM/FM radio generate such impressive business outcomes? AM/FM radio’s significant reach helps advertisers grow mental availability and create positive brand memories. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines how AM/FM radio elevates the media plan.
- AM/FM radio is America’s number one mass reach media among persons 25-54 and surprisingly, among 18-34s
- AM/FM radio generates significant incremental reach to social media platforms and YouTube
- Podcasts and AM/FM radio are the primary drivers of audio reach
- AM/FM radio makes your TV better
- AM/FM radio elevates the entire media plan with significant incremental reach
To read the full blog post by Pierre Bouvard, Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group®, visit: https://www.westwoodone.com/blog/2025/05/27/how-am-fm-radio-elevates-the-media-plan-in-7-slides/,
To view a 13-minute video of the key findings, visit: https://www.youtube.com/watch?v=d9QY47HOLt8.
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