Edison Research announces that The Podcast Consumer 2024 will be presented in a webinar on Thursday, May 16 at 2pm ET. This webinar delves into the rapidly evolving world of podcast listening. Edison Research Vice President Megan Lazovick will explore how podcasts have become a mainstream media platform, attracting an ever-growing and highly engaged audience.
Edison Research’s report demonstrates the effectiveness of podcasts as a vital advertising medium, uniquely positioned to reach key demographics including young, affluent and educated listeners. The firm will examine detailed listener profiles, engagement metrics and trends that underscore the targeted appeal and growing influence of podcasts.
The webinar will equip attendees with data and strategies to present to potential advertisers, showcasing the high receptivity of podcast audiences to their demographic diversity, ads and their robust engagement with content. To register for The Podcast Consumer 2024, click here.
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