Bleav has expanded its advertising leadership team with the hiring of Maryann Alvarez (far left) and Gretchen Waller as Directors of Partnerships. Alvarez and Waller will be responsible for developing partnerships with brands and agencies, while driving sponsorship, advertising and integrated marketing opportunities across the company’s portfolio of more than 500 shows distributed via podcast platforms, YouTube and social media.
Alvarez joins Bleav with experience spanning audio, media partnerships and brand strategy, having held roles at The New York Times, PRX, Warner Bros. Discovery and New York Public Radio. Waller most recently worked at REALM and True Native Media, focusing on podcast and digital campaign development and revenue growth through sponsorships and performance-driven partnerships.
Both will report to Jonathan Dianora, Head of Advertising and Revenue Partnerships, who joined the company earlier this year to build out its internal sales organization.
Dianora said the additions come at a key time as Bleav looks to expand its presence in the sports and lifestyle space and deepen relationships with brands and agencies. The company has seen continued audience growth as consumers increasingly turn to creator-driven and team-focused content across audio and digital platforms.
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