Audacy and GeoBroadcast Solutions (GBS) have signed agreements to deploy MaxxCasting signal-optimization infrastructure in New York for WCBS-FM and WXBK-FM. The initiative aims to improve FM reception in dense urban environments where terrain and high-rise development can create gaps in coverage.
“Even strong FM signals can have invisible coverage gaps,” a GBS spokesperson said. “Broadcast planning historically assumed ideal conditions and rooftop antennas. But real listening happens at street level, in motion, in dense markets like New York. MaxxCasting is designed specifically to address those realities.”
Audacy’s Senior Vice President of Technical Operations, John Kennedy, said improving signal consistency is critical in competitive markets like New York. “This technology strengthens our service, improves our competitive position and ensures our content reaches the full audience that wants it,” he said.
The New York deployment builds on earlier MaxxCasting installations in other major markets including San Diego, San Francisco and San Jose, where the technology has been used to strengthen FM coverage and improve reception in complex RF environments.
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