AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear” 1. Want digital audio in your media plan? AM/FM radio streaming should be at the top of your list as it beats Spotify and Pandora in audience share. 2. Supercharge targeting precision while consumers are at home, where the vast majority of AM/FM radio streaming occurs. 3. Always add AM/FM radio streaming to the base AM/FM radio buy to generate incremental reach and amplified frequency. 4. Ensure your digital audio buy loads up on News/Talk and Sports stations as they represent 28% of all 25-54 AM/FM radio streaming audiences. 5. Targeting younger audiences? 18-34 AM/FM radio streaming shares for News/Talk and Sports are shockingly large. The link below includes an executive summary, deck, and explainer video here.
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