A series of recent studies from Advertiser Perceptions reveals programmatic audio has grown significantly. A stunning 82% of agencies and advertisers are currently buying audio programmatically, up 2X from 2022 (41%), according to a just released March 2026 Advertiser Perceptions study of 301 advertisers and agencies. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines the latest findings from Advertiser Perceptions.
- The most used programmatic demand-side platforms are Google Display & Video 360, The Trade Desk, and Amazon DSP.
- Among publishers, the most utilized supply-side platforms for digital audio ads are Google Ad Manager, distantly followed by Amazon Publisher Services, Open X, and PubMatic.
- Among those who purchase podcasts, Google DV360, The Trade Desk, and Amazon’s DSP are the most utilized demand-side platforms.
- Recent announcements from Amazon Ads indicate a major expansion of AM/FM radio and audio advertising capabilities within the Amazon Demand Side Platform.
To read the full blog post by Pierre Bouvard, Chief Insights Officer, Cumulus Media | Westwood One Audio Active Group®, visit: https://www.westwoodone.com/blog/2026/05/04/programmatic-audio-buying-soars-to-record-highs-according-to-new-advertiser-perceptions-study/.
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