A series of recent studies from Advertiser Perceptions reveals programmatic audio has grown significantly.
Key findings:
- 82% of agencies and advertisers are currently buying audio programmatically, up 2X from 2022 (41%).
- The most used programmatic audio demand-side platforms are Google Display & Video 360, The Trade Desk, and Amazon DSP.
- Among publishers, the most utilized supply-side platforms for digital audio ads are Google Ad Manager, distantly followed by Amazon Publisher Services, Open X, and PubMatic.
- Among those who purchase podcasts, Google DV360, The Trade Desk, and Amazon’s DSP are the most utilized demand-side platforms.
- Recent announcements from Amazon Ads indicate a major expansion of over-the-air AM/FM radio and audio advertising capabilities within the Amazon Demand Side Platform.
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