Super Bowl Ad addresses Anti-Semitism. ABOUT THE BLUE SQUARE ALLAINCE At Blue Square Alliance Against Hate, we are dedicated to combating anti-Semitism through positive messaging and partnerships. Our initiative, Stand Up to Jewish Hate, is designed to empower both non-Jews and Jews to become defenders and up standers for the Jewish community. We are passionate about promoting understanding, empathy, and tolerance among different groups, and our ultimate goal is to create a more inclusive and accepting world for all.