When you see research results, you’re usually not seeing the entire picture. That is, after all, what we at Coleman Insights and other research firms get paid for. The results of a study arrive in mounds of raw data, which get turned into spreadsheets, which we spend countless hours analyzing (and agonizing!) over. We look for insights
See Full StoryInsite | Marketers Shift Tactics Amid Budget Cuts
Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen’s 2025 Annual Marketing Report. The survey of 1,400 senior marketing professionals finds that 54% of global marketers plan to reduce ad spending this year, marking a significant reversal from
See Full StoryAPR ’25, 6+ Baltimore, Denver, Detroit, Miami, Phoenix, San Diego, St. Louis, Tampa, Washington, DC
RADIO RATINGS FOR SUBSCRIBING STATIONS BALTIMORE | DENVER-BOULDER | DETROIT | MIAMI-FT. LAUDERDALE-HOLLYWOOD | PHOENIX | SAN DIEGO | ST. LOUIS | TAMPA-ST. PETERSBURG-CLEARWATER | WASHINGTON, DC Nielsen PPMs coming Wednesday at 5PM(ET): Charlotte, Cincinnati, Columbus, OH, Kansas City, Las Vegas, Orlando and Pittsburgh.
See Full StoryVirginia State University’s Graduation “Boots on the Ground” Celebration
Graduation is a happy time for the graduate and of course all family members. At Virginia State University’s graduation they had their “Boots on the Ground” and a special graduation celebration. A feel good moment. President Abdullah encouraged the new HBCU graduates to dance along or simply enjoy the moment. As the beat dropped, students erupted
See Full StoryAM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear”
AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear” 1. Want digital audio in your media plan? AM/FM radio streaming should be at the top of your list as it beats Spotify and Pandora in audience share. 2. Supercharge targeting precision while consumers are at home, where the vast majority of AM/FM
See Full StoryAM/FM Radio Streaming Tops Spotify, Pandora
A new analysis from Edison Research’s Q1 2025 “Share of Ear” study reveals significant gains for AM/FM radio streaming, which now surpasses both Spotify and Pandora in ad-supported audio share. The findings, published by Cumulus Media | Westwood One’s Audio Active Group, highlight five key takeaways that advertisers and media planners should consider when designing
See Full StoryInsite | Marketers Shift Tactics Amid Budget Cuts
Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen’s 2025 Annual Marketing Report. The survey of 1,400 senior marketing professionals finds that 54% of global marketers plan to reduce ad spending this year, marking a significant reversal from
See Full StoryAM/FM Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear”
Edison’s “Share of Ear” study is the authoritative gold standard of American audio time use. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Significantly for advertisers, the “Share of Ear” platform permits analysis of ad-supported audio for media planning purposes. This week’s Cumulus Media | Westwood
See Full StoryAPR ’25, 6+ Atlanta, Chicago Dallas, Houston, Los Angeles, New York, Philly, San Francisco
RADIO RATINGS FOR SUBSCRIBING STATIONS ATLANTA | CHICAGO | DALLAS-FT. WORTH | HOUSTON-GALVESTON | LOS ANGELES | NEW YORK | PHILADELPHIA | SAN FRANCISCO PPMs coming Tuesday at 5PM(ET): Denver, Detroit, Miami, Phoenix, San Diego, St. Louis, Tampa and Washington, DC. Low PPM ratings can be fixed. Let’s start a conversation: email or call (404)403.0091. Join our list of winning
See Full StoryClean Feels Good – Importance Of Emotional Connections
Why It Matters: People are cleaning less and Clorox is out to change that with their current “Clean Feels Good” campaign. The messaging taps into emotional truths – not price or product specs – to connect with consumers. The current ad campaign brilliantly reframes cleaning as self-care and highlights the immense satisfaction that comes along with
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