CEO BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com Another week. Another round of layoffs to streamline operations and better serve listeners. It’s a familiar message, and no one doubts the financial pressures facing today’s radio industry. But after years of workforce reductions, perhaps we’re asking the wrong question. Instead of asking whether companies have too many employees,

BridgeRatings: Dave Van Dyke, dvd@bridgeratings.com For years, radio has spent millions trying to understand why listeners leave. Research asks former listeners why they stopped listening. Consultants analyze audience erosion. Executives debate competition from streaming, podcasts and social media. But what if we’ve been studying the wrong people? Instead of asking why people leave, perhaps radio

Coleman Insights, in collaboration with Greater Public, will introduce The State of Public Radio Underwriting, a new qualitative study focused on the challenges, opportunities, and changing realities facing public radio underwriting professionals across the United States, at next week’s Public Media Growth Conference in Chicago. The study is designed to gather perspectives from underwriting and