BridgeRatings: Dave Van Dyke Radio has never had more data. We track minute-by-minute behavior. We analyze PPM curves. We run auditorium tests. We crowdsource opinions. We A/B digital copy. We obsess over what causes tune-out. And yet…What if the real problem isn’t the answers we’re getting — but the questions we’re asking? Most of our
See Full StoryBEP Launches Amber Grimes. “If You Knew Better,”
iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network have announced the launch of a new podcast hosted by entertainment executive Amber Grimes. Entitled “If You Knew Better,” the series will focus on growth, reinvention, setbacks and strategies for personal and professional development. Grimes joins The Black Effect Podcast Network, which centers on amplifying
See Full StoryClick & See Ratings Coming Thursday
Nielsen ratings coming Thursday 3.5.26 at 5PM(EST): Baton Rouge, Louisville, New Orleans and Oklahoma City.
See Full StoryNielsen DMA Data Added To Magellan AI
Nielsen has licensed its proprietary Designated Market Area (DMA) data to Magellan AI, enabling local-level podcast advertising measurement within the Magellan AI platform. The integration allows advertisers to measure podcast performance across Nielsen’s 210 standardized U.S. DMA regions, a framework widely used in media planning and buying. By incorporating DMA data into attribution reporting, advertisers
See Full StoryKevin “Muthaknows” Cesar Join 100.3 WRNB
Radio One Philadelphia has announced that veteran market personality Kevin “Muthaknows” Cesar will join 100.3 WRNB, effective Monday, March 9. Muthaknows will help localize the syndicated morning program, “The Morning Hustle,” airing weekdays from 6-10am. He plans to bring his popular segment “The Tea,” offering commentary on celebrity gossip and trending topics. In addition to
See Full StoryThe Living Legends Foundation Pays Tribute
The Living Legends Foundation pays tribute to the Black radio station owners who helped define & elevate the culture. Percy Sutton’s career embodied the dual legacy of politics and enterprise. A New York State Assemblyman & Manhattan Borough President, Sutton understood that ownership mattered as much as office. In 1972, he purchased WLIB-AM, later acquiring
See Full StoryCelebrating Women’s History Month
It’s Women’s History Month, a time to honor the women who came before us, the women leading today, and the women rising next! In radio and media, women have always been culture shifters. Storytellers. Gatekeepers. Visionaries. Even when the rooms were not built for us, we built our own tables. This month, we are not just
See Full StoryRatings Coming Thursday At 5PM(EST)
Nielsen ratings coming Thursday 3.5.26 at 5PM(EST): Baton Rouge, Louisville, New Orleans and Oklahoma City.
See Full StoryAge Demographics Are Being Redefined — And Radio Barely Notices
Dave Van Dyke, Bridge Ratings For decades, media strategy revolved around one organizing principle: age. 18–34. 25–54. 35–64. Programming, advertising, and talent decisions were built around birthdays — as if human behavior changes neatly with them. But the world is shifting, and radio may be uniquely positioned to benefit if it recognizes what’s happening. The
See Full StoryHawks Celebrate ATL’s Iconic Cultural Institution ‘Magic City’
The Atlanta Hawks announced a special one-night collaboration to celebrate the city’s iconic cultural institution Magic City during the team’s home game against Orlando on Monday, March 16. As part of this celebration, the Hawks have worked with Magic City to bring the ‘best of’ the phenomena for fans in attendance at the award-winning State
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