Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in diary markets to fulfill contest prizes online – or, even better, in-app. As noted, some listeners may resist coming to a station location for a lower-value prize – but
See Full StoryWomen’s Audio Report
Edison Research and SiriusXM Media will unveil the comprehensive Women’s Audio Report in a two-part webinar series this April. The report examines women’s audio consumption behaviors, including listener demographics, content preferences, discovery habits, and advertising engagement. The first webinar will be presented by Megan Lazovick, Vice President at Edison Research, and Melissa Paris, Vice President
See Full StoryPodcast Movement Evolutions
Podcast Movement Evolutions kicks-off early next week, with a number of opportunities to meet the Edison Research team and learn about the newest podcast listening data and insights. Below are details and descriptions for all of our sessions. Megan Lazovick, Vice President at Edison Research, will present The Fandom Phenomenon study in collaboration with Wondery
See Full StoryNIna Tylor, The Gospel News
This week on the Goapel News: The group Sensere, Major, Happy Birthday April Babies, The Top 10 Gospel Songs, Congratulations to Tamela Mann, No.#1 “Deserve to win”! advertisement on urbaninsite.com. emials us for your ad at urbaninsite@gmail.com.
See Full StoryBusiness Development Specialist
Business Development Specialist Mid-West Family La Crosse Job Title: Business Development Specialist Job Category: Sales and Marketing Job Type: Full Time This is NOT a remote position and requires living in the area. Job Details: A Business Development Specialist spends 75-85% their time prospecting for new business and building relationships with members of the local
See Full StoryWhat Is A Podcast
Oxford Road, in collaboration with Edison Research, has unveiled a comprehensive white paper titled “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” This pivotal study provides a detailed examination of the evolving landscape of podcasting, emphasizing the challenges posed by industry fragmentation and the lack of a consistent definition. The report, which garners
See Full StoryVeronica Waters CMG Wins Gracie Award
Cox Media Group Radio Atlanta announced that Veronica Waters, reporter for 95.5 FM WSB, has won a 2025 Gracie Award for Outstanding News Reporter. Waters has been with CMG and WSB Radio for nearly 30 years. Along the way, she’s won numerous awards, including a regional Edward R. Murrow for a web-focused Investigative Reporting piece on
See Full StoryLocal Ad Revenue Projected To Reach $12.3B
The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, a stable comparison to the previous year. This projection covers both over-the-air and digital platforms, as outlined in the latest report by BIA Advisory Services. This analysis is part of a collaborative effort by the Radio Advertising Bureau (RAB) and BIA
See Full StoryThe Nielsen Problem Solving Method
Low Nielsen ratings are always fixable, but there are many factors that come into play. Low ratings are nothing more than a new opportunity for new growth. How does it work? First, identify the stations problem (the difference between where you are and where you want to be). Observe and measure the current stations state
See Full StoryKenya Young CEO Of Louisville Public Media
In The Ville, that’s Louisville Public Media (LPM) has appointed Kenya Young as its next President and Chief Executive Officer, set to take effect on May 19. With a rich background in public media, Young is recognized for her innovative leadership and commitment to community engagement. John Schriber, LPM Board member and Chair of the
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