Partyman Production Says!

Here’s just another way of making our urban station imaging fresh. You have a bunch of fully produced imaging pieces. The radio station stamp name at the end has a bunch of imaging music or elements underneath it? The song begins after all of that.

Tell us prod guys to take a few of those pieces and remove all the unnecessary elements under the station name, and hit that EOM button and get that song started (song with intro of course)! Then, as the song begins, tell us you want an imaging element, followed by a “low trance feeling” station name as the song begins, followed by …you guessed it…the strong station name stamp…so, the listener loves the next song, the imaging piece isn’t rushed, the “low trance feeling” station name flows underneath, then the strong loud station name brings it on home….they love Lil Wayne, they love your radio station, and like the Obama campaign…your imaging and the station moves “forward.” lol.

The Partyman is an Urban Insite contributor, and night talent on HOT 1029, Dayton, Ohio.

www.thepartymanproductions.com

partymancommercials@gmail.com

Thanks to the beginning of the Chief Keef song “I don’t like” for this post….

While there are plenty of ways to achieve what I call the “Lead in Echo,” I found this way in Adobe Audition. Just take your very quick piece of audio (less than 1 sec) as its own clip. Quickly REVERSE IT. Next, add a few seconds of dead silence to the end of the clip. Next, highlight the entire piece, and place your desired REVERB on the entire clip. This particular sample clip has at least 1800 ms in total reverb length and a 200 echo. Remember, make your reverb whatever you want it to be. After you’ve found what you like, go to your clip and REVERSE it again (to make it regular like it was before you reversed it at first lol). You’ll see that the silence is now at the beginning, followed by your Lead In echo, followed by your word! Then you size up that word in your imaging element and let your original clip take over with the rest of the words! I decided to use on the beginnings of “V”  “1″ (07) and “Dayton’s” (station for hip hop and r and b). Remember, this method won’t work on an entire sentence. Just 1 word or a brief second of audio.

Comments? Suggestions? Questions? Email me at partymancommercials@gmail.com !

Partyman is an Urban Insite contributor, and night host on HOT 1029 (Dayton, Ohio)

www.thepartymanproductions.com

Production Imaging Tip: HEY, WAIT FOR ME!!!

Surely, we’ve done so many tricks when it comes to our imaging/production. I like to call this the “HEY, WAIT FOR ME (HOLD DA BUS)” piece. Your friend Tasha is already on the bus, and here you come, running like crazy to catch the waiting bus!!! Tasha is the right channel, You are the left channel.

If a mic were at the bus stop, it would hear you running from a far…then closer and louder….closer and louder….and Bam, you made it! So, just stutter your imaging “word,” and on each clip, take the volume down and pan it way to the left….and for each clip after, make the volume a little higher and and a lil bit LESS left (more to the center)…I’d say don’t take it any closer than -45 LEFT….then just place your sentence in rhythm (BACK TO THE JAMS) with that sentence perfectly center.

Just to create a little drama effect, I placed a long reverb on NOW, and “MIXED DOWN” the “back back back back” clips into one long clip, then placed a reverb on that long clip. And I sped up the “back back back back” a little bit as well….remember to cut the reverb on that NOW clip as soon as you get to your next forward thought (BACK TO THE JAMS) so that (BACK TO THE JAMS) stands out, along with the station name! (you can add any sound effects you wish to your piece of production, this clip I did is dry).

Comments? Questions? Get at me @ partymancommercials@gmail.com

Partyman is an Urban Insite contributor, and night host of HOT 1029 (Dayton, Ohio)

www.thepartymanproductions.com

Humanities Promote the Station….AND the Jock!

The people can say what they want about how they listen to the radio less and less, but the people will always love hearing THEMSELVES! Shoutout to all the stations that have their talents or prod/promo guys gathering voice drops from the listener to air, not just drops from “Celebs.” This, of course, makes the station more “touchable and relatable.” But remember, while most of the drops focus on the station exclusively, get a few for the night jock! (or whichever daypart)…. The station voice guy doesn’t always have to blare with the jock’s name…why can’t the listener? And speaking of the listener, we don’t “fully produce” and “laser and bomb” up our callers when we put them on the air….so why do it on humanity voice drops? Callers and Listeners have a natural sound, a real sound, and I’m more into keeping it that way - dry listener drops without all the production. Here’s a sample of a natural listener (on a mic, not a phone line), in the target demo, promoting the station and even promoting (aka roasting) the talent, under an intro.

Comments? Questions? Email me at partymancommercials@gmail.com

Ben Burnside with his latest insite on Production!

Name: Double D

Company: Double D Productions

Web: www.thelauncherpad.com

P: 856.343.8850 

E: Double_D405@yahoo.com

Name: Drewsean “Deacon Drew” Williams

Title: Production Director

Web: windycityunderground.com
City: Chicago
Email: drewseanwilliams23@gmail.com