| COLUMBIA, SC | |||||
| RADIO RATINGS FOR SUBSCRIBING STATIONS | |||||
| AQH Share for Persons 12+, Mon-Sun 6AM-Mid | |||||
| Data Released: | 7/29/21 | ||||
| Subscribers Added: | 7/29/21 | ||||
| Subscriber | Format | APR 21 (FEB-APR) |
MAY 21 (MAR-MAY) |
JUN 21 (APR-JUN) |
|
| WWDM-FM | Urban Adult Contemporary | 10.2 | 11.2 | 11.3 | |
| WHXT-FM | Urban Contemporary | 6.5 | 7.1 | 7.0 | |
| WCOS-FM | Country | 6.5 | 6.0 | 5.7 | |
| WXBT-FM | Urban Contemporary | 4.5 | 4.7 | 5.1 | |
| WLXC-FM | Urban Adult Contemporary | 4.2 | 4.2 | 4.9 | |
| WNOK-FM | Pop Contemporary Hit Radio | 5.5 | 4.7 | 4.4 | |
| WOMG-FM | Classic Hits | 3.2 | 3.5 | 3.9 | |
| WMFX-FM | Classic Rock | 3.9 | 3.0 | 3.8 | |
| WVOC-AM | News Talk Information | 3.2 | 3.5 | 3.6 | |
| WLTY-FM | Variety | 3.7 | 3.3 | 3.4 | |
| WTCB-FM | Adult Contemporary | 2.6 | 2.7 | 3.3 | |
| WZMJ-FM | Variety | 2.4 | 3.0 | 2.5 | |
| WLTR-FM | Classical | 2.4 | 2.2 | 2.3 | |
| WNKT-FM | All Sports | 2.6 | 2.5 | 2.3 | |
| WARQ-FM | Hot Adult Contemporary | 2.7 | 2.7 | 2.1 | |
| WWNQ-FM | Country | 1.8 | 1.9 | 2.1 | |
| WRJA-FM | News Talk Information | 1.5 | 1.9 | 1.5 | |
| WCFJ-FM | Contemporary Christian | 1.1 | 0.8 | 1.0 | |
| WXBT-FM HD2 | All News | 1.3 | 1.1 | 1.0 | |
| WARQ-FM HD2 | Alternative | 0.5 | 0.6 | 0.5 | |
| WARQ-FM HD4 | Album Adult Alternative | 0.5 | 0.3 | 0.5 | |
| WCOS-AM | All Sports | 0.3 | 0.3 | 0.3 | |
| WISW-AM | All Sports | 0.2 | 0.2 | 0.3 | |
| WLTY-FM HD3 | Contemporary Christian | 0.5 | 0.5 | 0.3 | |
| WBIJ-FM | Contemporary Christian | * | * | 0.2 | |