The environment and surroundings of radio are changing fast. Old habits of radio are all but outdated. Most winning stations understand there is a new day when it comes to competition.
If radio doesn’t do a better job of capturing the attitudes of Millennials there could be trouble. MDIA says YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of partners and intensive lobbying and counter lobbying in 2016 turned up the heat. More insite here.