Social Media can not be ignored and should not be. The numbers are staggering and growing daily. The question may be how do you use Social Media when it comes to radio and why.
In a recent Pew Research study nearly two-thirds of U.S. adults who use Twitter get news on the platform, according to a recent survey. But we wanted a finer-grained understanding of how they use Twitter for news – not only whether they tweet about news and follow news organizations, but also what news topics they tweet about, and how many news media accounts they follow. We approached these questions through some exploratory research, leveraging one of social media’s greatest advantages for researchers: its openness. More interesting insite here from Pew Research.