While the audio landscape continues to grow, and streaming services compete with AM/FM radio for audience’s time and attention, there’s no denying that radio leads all platforms when it comes to reach. Nielsen’s most recent Comparable Metrics Report confirms that 93% of all adult consumers listen to radio on a weekly basis, more than they engage with TV or their smartphones . And streaming is riding an undeniably massive growth swell. So what if radio programmers could benefit from the surge in streaming rather than fear it?
On-demand streaming tells us which music appeals to people. The data is not from a sample, a listening room or a panel. It’s an un-aided, authentic look at the songs listeners are choosing. With direct insight into what people are listening to, programmers essentially have the recipe for building the most desired playlists.
Streaming data is key to audience insight for radio. Let us show you how to use streaming data to drive smarter programming decisions at our live webinar on Tuesday, March 8 .