Bounce must be better than Boom or as they say, what’s in a name. People do bounce. The new #1 in Detroit is a very successful throwback Hip Hop format called 105.1 The Bounce.
If you listen it’s what and how they play the music that makes the big difference. When it comes to radio you can’t force a name or insult your local listeners and especially Hip Hop fans. If you do they are gone for good.
“If a station isn’t working you must change your thinking completely, or you will keep getting the same result every time. There is no half way to do a format. Most important to any format is the music, then your non music elements, and if you add the right talent it’s a huge plus. You must know what the listeners want and what matters to them. Comments from radio strategist Harry Lyles of the Lyles Media Group.”