Is your station hyperconnected? Listeners have devices and use the devices every day. Boom boxes are out, cell phones are in.
The in new crowd is Social Media and its on devices of many kind. During the DNC and talking voter registration the search spiked 190%. This proves the power of Social Media, so where is your station in the new connecting world? Not having or using consistently a Social Media strategy is probably a major mistake. More insite here.