Nielsen’s has announced an ongoing quality assurance program, we identified irregular compliance patterns in select PPM homes in the Los Angeles metro area. We conducted an extensive investigation which determined that Nielsen’s quality standards were not followed. Out of an abundance of caution, we removed 35 households, which represented 55 average daily in-tab persons for the first two weeks of August. This accounts for 2% of the average daily in-tab and contributed less than 1% of listening for these weeks.
The Nielsen PPM August 2016 Week 3, Week 4 and monthly data releases will exclude these homes. The data will release as originally scheduled.
We are conducting an impact analysis of 2016 data for the LA market to determine what, if any, actions may be required for prior months. We will be in constant communication with our Los Angeles clients to ensure they are kept updated on the results of the impact analysis and plans moving forward.
We are also investigating all other PPM markets and conducting an aggressive review of protocols and will be taking a number of steps to prevent recurrence. Nielsen is committed to upholding the highest standards of data integrity and market transparency in order to provide the most effective audience measurement solutions to meet client needs.
We will continue to actively update clients and the industry on our findings and steps moving forward.