Reports continue to come in from station owners and managers praising the Mediavest-NABOB “Madison Avenue & Minority-Owned Radio Partnership Forum,” held February 26, 2016 in New York City. The event grew out of a commitment Brian Terkelsen, President of Mediavest, made to NABOB at the NABOB Fall Conference-Power of Urban Radio Forum in October. At that meeting, Brian committed to having an event in New York at which NABOB’s members could meet with the leadership of Mediavest. Brian shared the idea with the 4As and several additional agencies got involved.
The event featured keynote remarks from radio legend Tom Joyner and a panel discussion with station and agency representatives, moderated by Erica Faber, President and CEO of the Radio Advertising Bureau.
The really historic portion of the event was the speed-dating process. For three hours, station owners and managers were able to meet with over a hundred representatives from major ad agencies, including Starcom Mediavest group, ZenithOptimedia, OMD, Horizon, Initiative, UM Worldwide, Dentsu Aegis, Media Assembly and others. Station owners and managers reported that they were able to have meaningful dialogue with ad agency representatives that they could not have obtained on their own. Commenting on the speed-dating, one NABOB member emailed NABOB with the following report: “We engaged close to 35 representatives from participating agencies that were representing a lot of brands that make sense for us. It was a tremendous effort.”
NABOB urges all stations that attended the event to keep NABOB apprised of the results of your follow-up efforts. Making those contacts was the first important step. However, it does not mean anything until we see new advertising placed on our stations!