iHeartMedia, the creator of iHeartRadio – the all-in-one streaming music and live digital radio service – announced today that it is reinventing live radio with the launch of its two new subscription services — iHeartRadio Plus and iHeartRadio All Access — set to debut in January 2017. While research shows that more than 90 percent of listeners say they listen to both FM radio and music collections, but at different times, for different reasons, this marks the first time ever that on demand functionality will be used to improve the radio experience, unlike current services which can only approach on demand through a music collection offering.
Because 73 percent of consumers, which include users of on demand music services, continually cite radio as their primary source of music discovery, iHeartRadio’s new on demand offering will allow listeners to bridge the divide between music discovery and music collecting by seamlessly incorporating true interactivity into the radio listening experience through a variety of new features.
“We’re now making it easier than ever for iHeartRadio users to think of music discovery and collecting in a brand new and easy-to-use way,” said Darren Davis, President of iHeartRadio. “For the first time ever, when listeners hear a new or favorite song on the radio they can instantly replay a song and even save it directly to a playlist. We are reimagining radio — with the new technologies and offerings powered by our on-demand options, music discovery, music collecting and the power of community and companionship fostered by live radio and influential and trusted personalities. iHeartRadio is now combining it all for the first time; there’s no other digital music service that can do this.”
“For decades radio has remained the No. 1 medium to reach consumers, fostering a sense of community and engaging listeners through entertaining on-air personalities and curated music and content,” said Bob Pittman, Chairman and CEO of iHeartMedia. “While other streaming services have taken a music collection approach to digital streaming, no one has yet built a service incorporating on demand technology with real live radio– and at a scale that only iHeartMedia can, with its reach of over a quarter of a billion people every month. And only iHeartMedia can leverage the power of radio and bring to market new and innovative ways to extend on-demand capabilities onto the iHeartRadio platform. It’s a monumental shift for the industry as we lead the way into a new era of interactive radio.”
The two new iHeartRadio services are iHeartRadio Plus, which will be focused on the enhanced radio experience, and iHeartRadio All Access, which will go beyond iHeartRadio Plus to include a full on demand music collection experience – but one still tied directly to radio.
Because iHeartRadio’s new service is the only one using on demand functionality to make radio even better, instead of simply duplicating the on demand music collection experience, this new service continues iHeartRadio’s important mission of partnering with artists and the music industry — presenting more opportunities to further grow revenue for them:
iHeartRadio Plus is designed to serve as an addition to other on demand services, not as a replacement. It’s a perfect add-on, enhancing the radio listening experience for both new on demand subscribers and those who currently subscribe to other, traditional on demand music collection service, and driving new revenue for both artists and music companies.
iHeartMedia reaches more than a quarter of a billion Americans a month through its broadcast stations alone. No other service comes close — and as a result, iHeartRadio has the ability to drive massive awareness, introducing iHeartRadio Plus and iHeartRadio All Access on a national scale to a large new audience — and the 84 percent of iHeartRadio users who do not currently subscribe to an on demand service and who for the first time may be interested in subscribing to a service that provides them with the best of live radio combined with easy-to-use on demand functionality that the can connect directly to their music collection.