Rocket City Broadcasting, Huntsville, AL has rebranded WLOR 1550AM / 98.1 FM from “Sunny 98.1” to “98.1 THE BEAT.” 98.1 THE BEAT will freshen up the current Classic Hip Hop & R&B playlist with top-charting artists that listeners can identify with such as Jay-Z, Mary J.Blige, 2PAC, Beyonce, Drake, Rhianna, Kanye West, and more.
According to 98.1 THE BEAT Program Director, Ed Gaines, 98.1 THE BEAT is WLOR’s natural evolution. “This rebrand really reflects the direction of music that we play and the involvement that both Rick Lee and I have in the community.”
Huntsville will see that new energy show through when they listen to 98.1 THE BEAT. Changing to 98.1 THE BEAT, helps us identify with our core listeners, while attracting a much wider audience in the Greater Huntsville area.”