Social media is growing fast and is a booming industry. An industry that can’t be ignored for any business. You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity.
While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t necessarily mean they’re one and the same. More insite here.