iHeartMedia announced today that highly respected radio industry executive and former President and CEO of CBS Radio Dan Mason will join the company as its Senior Advisor for Broadcast Relations, reporting to iHeartMedia, Inc.’s CEO and Chairman Bob Pittman and iHeartMedia, Inc.’s President, COO and CFO Rich Bressler.
Mason’s appointment highlights iHeartMedia’s position as a 21st century media and entertainment company whose leadership is built on the unparalleled strength of broadcast radio. In this new role, Mason will advise Pittman and Bressler on current and developing issues important to iHeartMedia and the broadcast radio industry; additionally, he will focus most of his attention and time on important issues affecting the broadcast industry, working with other broadcasters, vendors, government relations and important industry associations, including the National Association of Broadcasters (NAB).
“I’ve known and deeply respected Dan for decades,” said Pittman. “Given his long and deep relationships with the broadcast industry, we feel he is ideally suited to establishing deeper and more constant communications with everyone associated with the radio industry on an ongoing and timely basis. We look forward to Dan’s wise counsel on important broadcast issues.”
“I’ve known both Bob and Rich for many years and have admired the inroads they have made in transforming iHeartMedia into the multi-dimensional entertainment company it is today,” said Mason. “It will be great to join the team, and I look forward to continuing my relationships with everyone in the broadcast industry from this new platform.”
Mason brings a unique expertise and strength as a veteran radio programmer, operator and leader to his new position. He retired from CBS Radio in April 2015 after spending over a combined 15 years with the company. Mason first served as President from 1995 to 2002, and oversaw the successful mergers of the original CBS, Group W, Infinity Radio and American Radio Systems radio broadcasting groups. He next spent five years as a respected advisor and consultant for CBS and other top domestic and international radio industry companies before returning to CBS Radio as CEO and President in 2007. During Mason’s tenures at CBS Radio, he oversaw all aspects relating to the company’s over 100 radio stations across dozens of markets and was responsible for day-to-day operations. Under his leadership, CBS Radio launched a variety of new formats at dozens of stations nationwide, acquired stations in several top 10 markets and expanded its digital presence, including launching online streaming platforms and developing mobile applications.
Mason serves as Chairman of The Broadcasters Foundation of America; he previously served on the board of directors of the National Association of Broadcasters. In 2012, the National Association of Broadcasters presented him with their National Radio Award for outstanding leadership within the radio industry. Mason is a 2015 inductee into the National Radio Hall of Fame at the Museum of Broadcast and Communications in Chicago. He is a graduate of Eastern Kentucky University.