Michigan State University invited Art Sims’ 11:24 Design to speak to the students on “The Anatomy of Movie Marketing” at famous Kresge Art Museum at Michigan State University on April 4, 2013 beginning at 11:20 AM.
Sims says, “I am humbled that my firm, 11:24, is regarded as the preeminent ad agency in America for creating memorable movie marketing creations for iconic films showcasing film talents and stories for nearly two decades. I am very excited about speaking at Michigan State University, my Alma Mata about my business of successfully marketing films to the world. Marketing a film is as complex as marketing a general market product. Michigan State University is where I graduated so I am very excited and honored”.
About Art Sims and 11:24 Design
As the founder and CEO of his own firm, 11:24 Design, based in Los Angeles, the company is dedicated to promoting urban youth culture as part of a larger mandate Sims dubs “urbanization,” which refers to the recognition and melding of disparate cultural and creative histories.
With his multicultural team, Sims has worked with some of Hollywood’s top filmmakers, including George Lucas, Spike Lee, Jon Kilik, Steven Spielberg, and Abel Ferrera. He created the indelible images seen for print ad campaigns of numerous famous films, including Malcolm X, Do The Right Thing, Jungle Fever, King Of New York, Love & Basketball, Clockers, When the Levees Broke to Steven Spielberg’s The Color Purple.