Job Number: 164328Brand: Cox Media Group
Cox Media Group- Tulsa is looking for a Director of Branding & Programming for KRAV – Mix 96. The Mix 96 Director of Branding & Programming will be responsible for developing and executing the strategy for the Hot AC entertainment brand. The individual must have an intimate understanding of the brand’s targeted women 25-44 life group and be able to focus our programming and design to that audience’s evolving desires and habits.
At the core of this responsibility is the station’s on-air audio product. Most importantly in this area, this individual will be responsible for tailoring the music/station playlist to the life group and keeping MIX 96 in its very specific music lane. Imaging is also a key component of the MIX 96 recipe and this individual will be responsible for writing/designing fresh imaging on a weekly basis and working with the station’s imaging director to ensure that the overall sonic branding is on target.
The Director of Branding & Programming will also design and oversee execution of the brand’s external marketing. Individual must be able to apply knowledge of the life group to design marketing plans with the goal of brand and audience growth.
The MIX 96 Director of Branding & Programming will be charged with development of talent and culture on a daily basis. This includes daily development and coaching of the morning show and all other personalities. They must ensure that all talent is focused on delivering the perfect mix of personality and stationality in a meaningful way while maintaining the brand’s energy and momentum at all times. Content is king and driving all personalities to deliver content is key.
A key factor of KRAV’s success in the market has been its ability to integrate revenue driven programs seamlessly into the brand and execute them on a high level. This individual is responsible for understanding the intersection of consumer and advertiser needs and will lead the design of integrated programs that are meaningful to the listener/consumer and drive results for the advertiser. Simultaneously, being a vocal and outspoken brand champion in the sales department is a key role for this individual. They must participate actively with all departments and educate our internal and advertising customers on the life group behavior and brand strategy on a frequent basis.
Innovate, Iterate, & Extend:
The brand and programming manager will be responsible for extending the Hot AC brand onto emerging platforms (digital, mobile, social, etc). These individuals must closely monitor market trends and ensure that the brand continues to follow the consumer. Must understand how to cater content to the specific design of each of these platforms and users.
Overall Brand and Programming Manager of KRAV and all distribution channels, whether on-air or digital.
Team leader of a highly talented air staff; ability to coach air talent, including the ability to communicate the goals, structure and execution of the station formatics; ability to communicate effectively with programming vendors.
Leadership of Strategic Team to formulate and execute strategies and tactics; will work closely with station’s VP/MM, and company’s VP of Programming and Format Leader on execution of brand strategies.
Create and write excellent imaging that reflects the station’s strategic direction.
Responsible for station operations 24/7/365.
On-air talent duties as needed.
Hiring and retaining top-flight full and part-time air talent
Oversight of all station digital platforms, such as web site and web content, social media, and database.
Planning and oversight of station research.
Will work closely with other cluster and group Directors of Branding & Programming to achieve cluster goals.
Minimum 2 years of programming management experience in a medium market with experience preferable in AC and/or Hot AC.
Proficiency in interpreting diary ratings data.
Track record of ratings success with a content driven morning show
Outstanding verbal and written communication skills.
Excellent interpersonal skills.
Computer skills for audio delivery and automations systems, such as WideOrbit, etc.
Extensive digital experience with station web sites, social media, and mobile.
On-air experience, and experience operating all on-air and production equipment.
Available as needed, including nights, weekends, and holidays.
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings.
The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services.
CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 14 million radio listeners.
For more information about Cox Media Group, please check us out online at www.coxmedia.com